The Better Business Bureau: A Trusted Resource for Businesses Committed to Integrity

Building a Stronger Business Reputation

In today’s fast-moving business environment, trust is more than a nice-to-have—it’s a competitive advantage. That’s where the Better Business Bureau (BBB) comes in.

The Better Business Bureau (BBB) was established in 1912. It was founded to promote truth in advertising and has since grown into a trusted organization supporting ethical business practices across North America.

For over a century, the BBB has helped businesses of all sizes earn the confidence of consumers by setting standards for ethical behavior, offering Accreditation, and providing practical tools for success. The organization has become a go-to resource for companies that prioritize honesty, transparency, and quality in everything they do.

Why does BBB Accreditation matter?

BBB Accreditation signals to customers that a business is committed to resolving complaints, advertising honestly, and operating with integrity. This level of trust can be a deciding factor for consumers choosing between similar service providers. It also shows that a company is proactive about building a positive reputation and engaging with its community in a responsible way.

In addition to Accreditation, the BBB provides a variety of free and low-cost resources that help businesses grow and adapt. Educational webinars, scam alerts, dispute resolution services, and reputation management tools are just some of the ways the BBB supports entrepreneurs and business owners.

Local businesses, especially those in growing and diverse markets, benefit greatly from the BBB’s support. Whether a business is new to the area or has served the community for generations, the BBB offers a path to greater visibility, credibility, and long-term success.

With consumers increasingly looking for businesses they can trust, partnering with organizations like the Better Business Bureau helps create a more transparent and ethical marketplace for everyone.

To learn more about BBB Accreditation and available business resources in Wisconsin, visit:

👉  https://www.bbb.org/local-bbb/wisconsin

Address: Better Business Bureau of Wisconsin,  10019 W Greenfield Ave, Milwaukee, WI 53214

Phone: (414) 847-6000